How to Expand your Trade Business

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Market your business more

Tradespeople are always in demand whatever sector they are specialising in, so you want to make sure your trade business is at the top of someone’s mind when they need you for a professional job.

Consider implementing these marketing strategies if you haven’t already:

• Advertise your services on your work vehicles – There is plenty of space on work vans to promote the jobs your firm can carry out and let potential customers know about your website and contact details to find out more.
   

• Distribute business cards – Those small business cards which are compact enough to fit into a wallet or purse can go a long way to promoting your business. Give them to customers so that they remember your firm, as well as place them into local businesses so that more people can learn that you are just nearby ready to assist them with a trade job.
   

• Invest in staff uniforms – As well as looking professional, your staff wearing branded uniforms means that they will be marketing your business throughout an entire working day.
   

• Place an eye-catching advert of your firm in your local newspaper or magazine – A lot of people still read traditional media, so a promo about your nearby business is a great way to capture attention.

Word of mouth can go a long way too. When you have completed a job for a customer, kindly ask them if they can leave a review on the likes of Google, social media or in trade directories. Each positive rating will build up your brand’s reputation and trust.

Click here to discover many more ways to promote your business online.

Refresh your business

The most successful businesses are usually run by owners who have a forward-thinking approach. 

Standing still is a sure-fire way to move backwards when you are in a fast-moving industry, so always be thinking about ways to update your services for your customer base.

If you have set up a successful electrical business, for instance, you should consider tapping into the electric vehicle charging market as more and more people invest in this mode of transport.

Look into collaboration opportunities within the trade as well. Electricians teaming up with HVAC technicians or building firms forming a partnership with a painting business can see both companies thriving. 

These collaborations provide both firms involved with the opportunity to work with an entirely new client database, while customers will appreciate being able to have two services provided to them at once.

Work on a digital transformation strategy

It seems that a day does not go by now that there is not an announcement about a state-of-the-art piece of technology that will improve how we do something.

The trade industry is being transformed thanks to technological advancements, so take the time to get a few high-tech tools and pieces of software in place around your business.

For instance, mobile apps for your staff members can help them with everything from quoting jobs to invoicing work and carrying out project management tasks. This will cut down how long your business spends on admin work.

Meanwhile, customers are sure to appreciate you having a booking system available on your website. This is because this will provide them with the convenience of being able to quickly and easily schedule appointments with your trade business by booking slots while they are reading about your services online.

We hope you continue to achieve success as you expand your thriving trade business. Make sure to also keep up to date about the latest trade news and advice, so that you will always know the current developments that your competitors and your customers will be talking about.